Vinove - Associate Vice President - Digital Marketing

Job title: AVP Marketing

- We're looking for an experienced Assistant Vice President of Digital Marketing who knows how to market SAAS (Software as a Service) products and is excellent at working with clients.

- You should have at least 12 years of experience in digital marketing and a knack for leading teams and strategies.

Job Responsibilities:

- Lead and mentor a team specialized in content marketing, SEO, PPC, Email Marketing and SMO.

- Develop and implement a comprehensive content marketing strategy in collaboration with various teams.

- Exhibit proven expertise in digital marketing with a strong focus on client servicing.

- Manage multiple projects effectively with strong project management skills.

- Demonstrate excellent communication and presentation abilities.

- Oversee the creation and distribution of marketing materials, understanding customer segments and sales team needs.

- Balance people management with hands-on delivery of marketing initiatives.

- Produce and promote shareable and downloadable marketing assets, including whitepapers, ebooks, and articles, with a focus on technology.

- Develop and execute digital campaigns, including Display, SEO, and SEM.

- Enhance website usability, design, and content for better conversion rates.

- Manage the budget for digital marketing and evaluate its effectiveness.

- Stay updated with digital marketing technologies and trends.

- Keep track of how our digital marketing campaigns are doing and tweak them for better results.

- Clearly communicate your strategies and insights to the team and other stakeholders.

Client Servicing:

- Respond to client inquiries and concerns promptly, ensuring satisfaction and retention.

- Manage client projects and interactions effectively.

- Build and maintain strong client relationships.

- Understand and meet client objectives and expectations.

Qualifications:

- Bachelors or Masters degree in Marketing, Digital Technology, or a related field.

- Ability to multitask and work independently with minimal supervision.

- Strong managerial, analytical, and technical skills in marketing automation and blogging software.

- Adaptability in a rapidly changing environment.

- Proficiency in creating high-quality marketing resources to support sales.

- Excellent written and verbal communication skills in English.

- Familiarity with marketing automation software.

- Understanding of digital marketing success metrics.

- Prior experience in a B2B environment, especially in the IT industry, is essential, with specialization in Pay Per Click (PPC) marketing.