Vikalp - Head - Client Acquisition

Responsibilities

The focus of the Client Acquisition head role will be to establish and accelerate B2B (schools) customer growth. This is a key leadership and strategic role for the business, so it is essential you have prior experience of working in a startup or a high growth environment. You are able to work both strategically, yet hands on, across all acquisition channels. Your skill set will be aligned to B2B channels including; paid marketing, retail channels, events, online, business development and partnerships. You will report directly to the CEO.

More specifically you will be responsible for :

- Creating and executing a growth strategy across all acquisition channels (paid marketing, field marketing, events, retail, tech partnerships, social, organic, etc.) while simultaneously optimizing a budget and headcount around the strategy

- Development and implementation of strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.

- Planning and promotion activities including print, online, electronic media, and direct mail

- Meeting key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.

- Preparing periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.

- Reviewing and analyzing sales performances against programs, quotes and plans to determine effectiveness.

- Directing staffing, training, and performance evaluations to develop and control sales and marketing programs.

- Monitoring the product landscape.

- Carrying out market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals

- Developing and maintaining relationships with key strategic partners

- 15-20% Travel may be required