Vice President - Strategic Planning - Content Agency

VP - Strategic Planning - Top Content Agency

COMPANY:

Top tier digital content company in India. Experienced and capable leadership. Works with marquee global and Indian brands. Known for its seminal and pathbreaking output. Sharply focussed on the youth segment.

A work culture recognised for collaboration, excellence, diversity, fearlessness, empowerment and innovation. Looking for a top-of-the-line strategic planner with exceptional capabilities in the digital communications space.

Providing an opportunity for a brand strategist to stamp her/ his ideas on several exciting businesses as well as in organisation building.

POSITION DESCRIPTION:

- Develop and implement forward-thinking strategies that align with brand's objectives and market trends.

- Craft and execute comprehensive brand and communication strategies that effectively communicate the brand's message and objectives.

- Lead and oversee content strategies that drive engagement and resonate with target audiences across multiple platforms.

- Conduct regular content audits and analysis to understand the performance of different content types and refine the content strategy accordingly.

- Augment strategic and creative standards in the agency.

- Drive the discovery of and leverage consumer/category insights to translate into robust communication platforms.

- Provide checks and balances in the creative development process.

- Collaborate with the account management team to grow existing accounts and acquire new clients.

- Monitor local and global trends within the categories closely. Work on new business pitches.

- Role will report to the Head of Strategy.

HIRING PROFILE :

- Postgraduate, preferably MBA from leading Business / Communications School, with 8-12 years, from top digital agencies/content companies, with experience in handling large clients.

- Experience on youth segment useful.

- Deep and demonstrated proficiency in creative strategy, consumer culture, youth engagement.

- Must be passionate about crafting briefs that provide the creative team the springboard to develop consistently outstanding work.