Vice President/Senior Vice President - Marketing - Bank

VP/ Sr. VP - Marketing (Bank)

Our Client, a Leading Private Bank is looking out for VP/ Sr. VP - Marketing to be based at Mumbai.

- The ideal incumbent should be a MBA - Marketing, preferably from a reputed institute with 15 years' experience in marketing, majority of which in Retail Banking sector.

- The individual should have a strong experience in managing multiple Marketing functions with expertise in Product Marketing, BTL Activations and Digital branding (content).

- The incumbent should have led teams, go to market strategy and content marketing in his/ her current role.

- The person will be responsible for developing and executing product marketing strategies to help improve Retail Banking business performance.

- Build and keep up to date a competitor comparison matrix, using customer research and competitor intelligence, develop product messaging, work closely with sales and marketing teams to create and support the go-to-market strategy.

- The position would report to the Head of Marketing.