Vice President - Sales & Marketing - FMCG

We're looking for an experienced candidate, a flexible and a versatile professional who is willing to lead the sales and marketing functions pivoting around cash flow and value chain management.

- Candidate having min 10-15 years of experience in management of FMCG company, mainly premium foods and beverages.

- Having demonstrated history and experience in all channels of sales i.e. Retail, Horeca, Key accounts, Gifting, contract manufacturing etc.

- Preparing, monitoring and controlling Business plan pivoting around profitability and sales growth

- Strategizing growth strategies and unlocking the sales potential of the products.

- Global business strategist.

- Build our BRAND WORLD and raise brand awareness driven by effective communication.

- Analyze our brand positioning and consumer insights.

- Helping shape and communicate our vision, mission and values.

- Translating brand elements and KPIs into plans and go-to-market strategies

- Be responsible for planning the Strategic Growth of our inbound and outbound sales channels.

- Tracking and analyzing the performance of our campaigns or initiatives

- Managing the marketing budget and ensuring that all marketing material is in line with our brand identity and positioning.

- Build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

- To turn creative ideas into effective projects.

- Being a creative and quantitative thinker, you should be familiar with various product marketing techniques.

- Ultimately, you'll be responsible for presenting our product(s) in ways that will strengthen our brand, boost sales and implement the most profitable plans to position and promote our products.

Key Responsibilities:

- Business plan

- Monitoring, management and analysis of MIS data.

- Developing new age Go-to-market strategies.

- Launching new products channel wise

- Cash flow management

- Production planning and sales management

- Maintaining value chain of sales channel wise.

- Controlling sales costs and budgets

- Exports management

- Key account management

- E-commerce sales and management.

- Business growth YOY

- Distribution management

- Legal metrology and compliances

- Develop strategies and tactics to get the word out about our Company and drive qualified traffic to our front door. Effectively communicate our vision, mission and values.

- Prepare and monitor the marketing budget for the Brand on a quarterly and annual basis and allocate funds wisely.

- Deploy successful marketing campaigns and own their implementation from ideation to execution.

- Translate brand elements into plans and go-to-market strategies to drive consumer pull.

- Measure and report on the performance of marketing drives and campaigns, gain insight and assess against goals.

- Assess ROI and KPIs.

- Establish performance specifications, cost and price parameters, market applications and sales estimates.

- Develop product marketing strategies (pricing, advertising, product launching)

- Work with various teams (design, content, acquisition, product, sales) to implement strategies

- Build strategic relationships and partner with key industry players, agencies and vendors

- Produce valuable and engaging content for our website from time to time and blogs that attracts and converts our target groups

- Oversee and approve all marketing material, from website banners to hard copy brochures, POS material etc.

- Monitor market trends, research consumer markets and competitors' activities.

- Monitor new and ongoing marketing and advertising activities.

- Monitor product distribution and consumer reactions

- Manage a future team of marketing people working on brand initiatives and also work in coordination with cross-sections of internal and external customers.

Requirements:

- Handling of a PREMIUM PORTFOLIO is a prerequisite.

- Knowledge of Business environment and Govt. Policies related to the product category.

Both internal and external

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.

- Experienced in identifying target audiences and in creatively devising and leading across channels, marketing campaigns that engage, educate and motivate action.

- Excellent understanding of the full marketing mix.

- An analytical mind with strong quantitative skills comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.

- Data-driven thinking.

- A creative mind with a sense of aesthetics and a love for a great copy and a witty and solid communication skills.

- Solid knowledge of website analytics tools and up-to-date with the latest trends and best practices in online marketing and measurement.

- Keen eye for detail.

- Growth hacker

- Meticulous planner for business plan

- ROI driven strategist.

- A degree/Diploma in Marketing from a recognized and a reputed business school.

- 10 to 15 years of working experience handling a brand franchise preferably a Premium Luxury Brand.