Vice President - Sales & Marketing - Agri/FMCG

Primary Responsibilities:

1. Achieve Sales and Revenue Targets:

- Set and monitor sales and revenue goals for Ghee, Chaach, Paneer, and other related dairy products across General Trade, Modern Trade, and E-commerce channels.

- Regularly review sales performance and develop corrective actions to ensure monthly, quarterly, and annual targets are met.

- Track and analyze the sales of each product category (Ghee, Chaach, Paneer) and identify trends, growth opportunities, and potential challenges.

- Implement targeted promotional strategies to drive sales growth in underperforming segments or regions.

2. Strategic Leadership in Sales and Marketing:

- Develop and execute a comprehensive sales and marketing strategy for Ghee and dairy by-products, aligned with the company's growth objectives and market trends.

- Define market expansion priorities and profitability goals, ensuring the right focus on high-margin products like premium Ghee and innovative Paneer offerings.

- Identify and capitalize on emerging market trends, customer preferences, and new distribution opportunities.

3. Sales Organization Building and Team Leadership:

- Build and lead a high-performing sales team, setting clear KPIs and performance standards for Ghee and dairy product sales.

- Design and implement robust sales processes, performance tracking, and incentive structures to drive sales results.

- Provide training, coaching, and leadership to sales teams, ensuring deep knowledge of Ghee, Chaach, Paneer, and other dairy products to effectively position them in the market.

4. Brand Strategy and Marketing Campaigns:

- Develop and execute marketing campaigns to increase brand visibility and consumer trust in Ghee, Chaach, Paneer, and other dairy products.

- Oversee product positioning, packaging, and pricing strategies for premium Ghee and related products to maintain competitive advantage in both offline and online markets.

- Design impactful promotional initiatives that position Chaach as a healthy, probiotic-rich drink and Paneer as a premium, protein-rich product.

- Manage digital and traditional marketing efforts, including social media campaigns, influencer partnerships, and content marketing, to reach health-conscious and value-seeking consumers.

5. Channel Management and Distribution Growth:

- Maximize performance across General Trade, Modern Trade, and E-commerce channels, with a special focus on building distribution networks for Ghee and dairy by-products.

- Develop and execute strategies for scaling distribution in General Trade and Modern Trade, including partnerships with key retailers and distributors.

- Implement digital marketing and E-commerce strategies to drive growth in online sales, including creating bundled offers for Ghee, Chaach, and Paneer to increase cross-category sales.

- Establish and nurture strategic partnerships with key e-commerce platforms to enhance product visibility and sales.

6. Market Penetration and Product Development:

- Identify new market opportunities for expanding the reach of Ghee and by-products, particularly in regions with growing demand for dairy-based health products.

- Collaborate with R&D and manufacturing teams to innovate and launch new value-added dairy products, such as flavored Ghee or functional Chaach (e.g., with added probiotics or spices).

- Ensure successful product launches by working closely with product development and marketing teams to craft compelling messaging and go-to-market strategies.

7. Sales and Marketing Analytics:

- Utilize data analytics tools to track and evaluate the performance of sales and marketing initiatives for Ghee and by-products.

- Generate actionable insights from sales data, customer behavior, and market trends to optimize channel performance, improve profitability, and refine marketing strategies.

- Monitor and report on marketing ROI and the effectiveness of campaigns in driving product sales, brand awareness, and customer loyalty.