Vice President - Research

VP

- Responsible for business development; overseeing quality of research; talent and client management.

The VP will prepare & execute annual plans & budgets; will drive business growth; will market new research offers; will recruit, train, develop research staff; will oversee the quality of work.

The candidate must have a good experience in customized ad-hoc research, specifically in :

- Product testing

- Concept testing

- Communication testing

- U&A studies

- Brand tracking

- Segmentation

- Demand estimation

- Pricing

- Brand positioning and Brand Equity

High level of expertise in quantitative research techniques & tools is a prerequisite to success in the role.

FMCG sector – food & beverages, personal and homecare, durables, media and should have an in-depth Sectoral knowledge.

Write to twinkle@ikyaglobal.com