Vice President - Programming Fiction - Media Firm

- Develop content strategic plans for the channel

- Contribute to the AGP for fiction with a number of shows to be developed basis business strategy and market analysis.

- Evaluate concepts as part of the story trust presented by production houses or in-house talent.

- Has great Presentation skills.

- Can lead the entire fiction team towards a common goal. Motivate and energize them.

- Be part of the decision on making process to green light concepts.

- Finalise the overall storyline and casting on new shows.

- Responsible for finalisation of the production house/ vendors for executing the concept finalised.

- Ensure all concepts are in line with the channel philosophy.

- Plan for and strategies TRP targets

- Formulate strategies to devise strategic placement of shows to maximise viewership

- In-depth understanding of content to strategies to counter competition moves

- Constantly innovate the product offerings on the channel to engage television audience and build and retain the viewership base.

- Pitch in when required to build for contingencies

Strategic Initiatives :

- Work closely with the function heads of research, marketing and promos to plan for strategic initiates for launch of new shows and sustenance of on air shows

- Ensure robustness of fiction content strategy for the channel as a part of the core think tank of the organizations

- Budget allocation and cost optimization

- Ensure optimum utilization of costs for every show on the channel which is well within the allocated budget.

- Adhering to the philosophy of the channel of laying an emphasis on the scripts characters and production values rather than big names in the star cast

- Establish systems and values to enhance the goodwill of the company in the external environment

- Develop a talented and motivated workforce