Vice President - Online Marketing - Education - IIM/MDI/ISB/FMS

Industry - Internet / Online / eCommerce

Category - Sales & Marketing

Skills - Performance Marketing

Job Type - Permanent

Job Description:

- Lead the online marketing and growth across 15+ countries by owning the lead to conduction to conversion funnel and lead the performance marketing team of marketing associates and designer's.

Client Details :

Our client is a fast paced high growth education technology organisation which is in a journey to becoming the global leader in the large and untapped communication skills segment backed by some top VCs and are on a 30% month-on-month growth curve.

Description :

Responsibilities:

1) Performance Marketing:

- Lead a team that runs performance marketing campaigns on Google, Facebook, Instagram, and Twitter
across difference geographies.

- Create and optimize performance marketing campaigns

- Analyse performance and maintain performance dashboards

2) Landing Pages and Conversion Funnel :

- Design and A/B test landing pages

- Work closely with the product teams to optimize the conversion funnel across web and apps

- Create drip marketing flows and communication to improve conversion

3) Data analytics and campaign optimization :

- Create a analytics funnel to help analyse costs and optimize campaigns

4) New Channels and Partnerships:

5) Affiliate Marketing

Profile :

- Must have 10+ years of experience in online growth and performance marketing for a high growth consumer tech start up/Internet firms or from a top performance marketing agency.

- Experience in running international growth campaigns is highly desirable.

- A highly analytical and brand mindset.

- B.Tech or MBA from a Tier-1 institute would be highly desirable.

Job Offer :

- Leadership role in marketing along with lucrative stock options.

- An apparent Founder's mindset i.e. A mindset where the person can own up the analytics function and
shape it independently like a Founder.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Azaan Bhat on +91 124 452 5418

Contact - Azaan Bhat - +91 124 452 5418

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