Vice President - Media Analytics - Digital Marketing Strategy & Services Agency

VP-Media Analytics-Leading Digital Marketing Strategy & Services Agency

We at MacroHire are hiring for VP-Media Analytics for our esteemed client.

Our client is a full-service digital marketing agency having spans across countries; India, UAE, USA, Malaysia, and industries; insurance, education, food-tech, health-tech, cryptocurrency, FMCG, appliances, etc. In the last 12 years, our client has powered the digital growth of many start-ups, that are now enjoying unicorn status in India.

Work Location: Bangalore, work from the office

5 days working

Responsibilities:

- Leads client engagement and provides thought leadership around leveraging data science techniques to enhance audience targeting, optimization, and measurement.

- Evaluates client needs for quantitative analysis. Participates in creating and articulating relevant solutions for clients and in developing methods or processes for implementation.

- Anticipate project risk and constraints and proactively work on solutions to address the risk/constraints; Lead a team to complete a large complex analytical project end to end

- Translate analysis insights into actionable recommendations and strategies for omnichannel marketers with an emphasis on digital media optimization in conjunction with brand and performance media teams.

- Lead the development of innovative analytics solutions across a variety of areas including data clean rooms, predictive modeling, and measurement.

- Participate in business development efforts to represent analytic capabilities and drive new business growth.

- Develop and publish thought leadership and participate in relevant conferences

- Collaborate effectively with cross-functional teams to design and implement solutions that positively impact client results.

Qualifications:

- 7+ years' experience in digital analytics preferably at a digital agency.

- 10+ years of work experience in a quantitative business environment.

- Hands-on experience creating insights from using digital data.

- Experience working with platforms such as CDPs, DMPs, DSPs, 3rd party data, ad serving, real-time bidding, and ad exchanges.

- Must have experience with modeling, and statistical concepts as well as Machine Learning and AI-based techniques.

- Familiarity with developing analytic solutions on cloud platforms such as GCP, AWS, Azure, and Snowflake.

- Online or offline direct marketing experience is not required but preferred.

Education: Graduate degree in quantitative field or MBA preferred

Computing Experience: Extensive experience with ad server data or site analytics tools and data

Communication Skills: Excellent written and oral presentation skills with a proven ability to operate in a complex environment

Client Management: Ability to manage client expectations, delivery and provide thought leadership

Additional Skills: Strong problem solving and consulting skills; takes initiative

Anamika
Hiring Specialist