Vice President - Mass Products Management & Pricing - Credit Card

We are looking for a Vice President - Mass Products & Pricing with a Top Credit Card Brand

Location - Gurgaon

Purpose of the Role:

Strategize and develop product suite roadmap for Mass products Conceptualize and launch new mass products and enhance the value proposition of existing products

Job Description -

- Strategize and develop a product suite roadmap for Mass products of the Brand

- Conceptualize and launch new mass products and enhance the value proposition of existing products

- Create national strategic partnerships to enhance the value proposition of existing and new mass products

- Decide upon Product Positioning, Sales, and Branding & communication strategy

- Responsible for P&L for all Mass products in the portfolio

- Lead cross-functional teams for technical and operational readiness for the launch of new products and functionalities

- Managing branding and communication for the proposed products and the complete life cycle management of the products.

- Recommend and deploy new strategies and direct marketing initiatives, based on customer analytics, that drive incremental customer revenue and interaction for products in his portfolio

- Responsible for Acquisition Strategy including Sales planning and strategic implementation for all mass products

- Strategize and execute the launch of new payment innovations/technology products in the payment ecosystem

Experience: Minimum 12-14 Years (Minimum 8 Years in Product Management of Credit Cards)

Industry: BFSI

Qualification: MBA/PGDM from a reputed college