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1541538

Vice President - Marketplace - Digital Advertising Agency

10 - 15 Years.Metros
Posted 1 month ago
Posted 1 month ago

Job Overview:

The VP of Marketplace will be responsible for leading and overseeing the agency's marketplace operations, driving client success on online marketplaces. This strategic leadership role requires a deep understanding of marketplace dynamics, strong business acumen, and a proven track record in achieving client growth and profitability on marketplaces. Driving client relationships will be important in this role - so someone with technical expertise on marketplace + good client management skills is mandatory.

Responsibilities :

- Develop and execute our marketplace strategy, driving revenue growth and market share expansion for clients on online marketplaces.

- Provide strategic direction and leadership to the marketplace team, ensuring alignment with business objectives and client goals.

- Own and execute performance marketing, understanding the execution for Meta campaigns.

- Develop and maintain relationships with key marketplace partners, including Amazon, Flipkart, Blinkit and others, to leverage opportunities and stay updated on platform developments.

- Collaborate closely with clients to understand their marketplace goals and develop tailored strategies to optimize their presence, product listings, and overall performance on marketplaces.

- Report, recommend and iterate on campaigns to drive increased ROI

- Lead the development and implementation of comprehensive marketing and advertising strategies to drive customer acquisition, conversion, and sales on marketplaces.

- Analyze marketplace data, metrics, and insights to identify opportunities for growth, optimization, and improvement for clients' marketplace performance.

- Monitor and report on key performance indicators (KPIs) for marketplace operations, providing regular performance updates to clients and senior management.

- Collaborate with cross-functional teams, including advertising, content, and operations, to ensure seamless integration and coordination of marketplace strategies and initiatives.

Qualifications:

- Bachelor's degree in Business, Marketing, or a related field. MBA or advanced degree is a plus.

- Proven track record of at least 10 years of experience in marketplace leadership roles, preferably within a digital marketing agency or e-commerce environment.

- Deep understanding of online marketplaces including platform dynamics, algorithms, advertising options, and best practices.

- Strong business acumen and strategic thinking, with a demonstrated ability to drive revenue growth and achieve client objectives on marketplaces.

- Exceptional leadership and team management skills, with a track record of building and leading high-performing marketplace teams.

- Strong analytical and problem-solving abilities, with a data-driven approach to decisionmaking and optimization.

- Excellent communication and presentation skills, with the ability to effectively communicate.

- Proven ability to develop and maintain strong client relationships, understand client needs, and deliver exceptional results.

- Up-to-date knowledge of facebook ads, performance and affiliate marketing.

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