Vice President - Marketing & Sales - FMCG

Job Title : Head Sales & Marketing

Reporting Person : Managing Director

Purpose of the Job :

Build a high performing sales and marketing team with talent, process, and technology to support growth and profit aspirations.

Job Objective :

- Establish and lead strategy to achieve Business Objectives

- Partner with Managing Director (MD) and promoters to establish where to play and how to win with corresponding timeframes to achieve the Objectives

- Establish long term profit and EBITDA goals

- Evaluate current state and recommend investments in people, process, and technology to achieve our

- Detail product road map in line with sales goals

- Establish benchmarks for product quality to succeed

- Manage Annual Sales & Profit

- Establish the annual sales, profit, and cost budget based on long term goal and market conditions

- Present monthly results to MD and promoters with root cause analysis and course corrections

- Manage cost budget and course correct based on budget achievement

- General Business Management

- Cross functional leadership of R&D, production, sales, and marketing to : bring the right products to the market on time with aftermarket support and high levels of quality

- Brand Management : Custodian of the brand Ensure products, pricing, promotion, and distribution are in line with our aspirations to establish the Brand as a premium kitchen appliance brand for the Indian kitchen.

- Channel Management : Ensure participation in the most profitable and brand respecting channels with an increasing pivot to more profitable owned channels

- Media management : Propose and manage the marketing budget across channels to ensure positive ROI Agency management : Manage digital, social, and creative agencies to drive awareness, consideration, and conversation

Core Experience :

- Minimum 20 years of experience in sales and marketing/marketing communications with a passion for driving change and the ability to work in a fast-paced environment

- Seasoned P&L management experience

- Traditional and digital retail experience Consumer brand experience based on value positioning as opposed to price drive positioning

- Channel development and management experience

- Cross functional leadership experience proven track of Managing R&D, Manufacturing and Marketing to bring the right products to the right market on time.

- Marketing Strategy with high technology/consumer brand organizations