Vice President - Marketing - SaaS

The Role:

- Are you a strategic marketing leader with a passion for both B2B and B2C SaaS marketing? We are seeking a dynamic and experienced Senior Marketing Head to spearhead our marketing initiatives.

- In this pivotal role, you'll leverage your deep expertise in crafting and executing comprehensive marketing strategies to fuel our expansion and brand presence.

Key Responsibilities:

- Strategic Leadership: Develop and implement robust marketing strategies to drive growth across B2B and B2C segments.

- Lead Generation: Design and execute high-impact lead generation campaigns that attract and convert prospects into loyal customers.

- Content Excellence: Oversee the creation of compelling and engaging content that resonates with our target audiences and enhances our brand narrative.

- Cross-Functional Collaboration: Work closely with product, sales, and customer success teams to ensure alignment and drive cohesive marketing efforts.

- Performance Measurement: Utilize data-driven insights to measure the effectiveness of marketing campaigns and optimize strategies for maximum impact.

- Innovation: Stay ahead of industry trends and emerging technologies to introduce innovative marketing initiatives and maintain a competitive edge.

What We're Looking For:

Experience: Minimum of 5 years in a leadership role within B2B and B2C SaaS marketing.

- Proven Track Record: Demonstrated success in leading marketing strategies, driving lead generation, and creating impactful content.

- Leadership Skills: Strong ability to inspire and lead a marketing team, fostering a collaborative and results-driven environment.

- Analytical Mindset: Proficiency in leveraging analytics to inform decision-making and enhance campaign performance.

- Creativity: Innovative thinker with a knack for developing creative solutions to complex marketing challenges.

- Communication: Exceptional verbal and written communication skills, with the ability to present ideas clearly and persuasively.