Vice President - Marketing - Retail

- Spearhead Marketing & CRM operations with the founders

- 360 degree marketing plan compromising of offline & digital marketing, local & strategic BTL campaigns, social marketing, PR, Alliances & content marketing

Client Details :

- Our client is dedicated to changing healthcare & medicine consumption in India.

- They are focused on becoming the largest retail pharmacy business with the aim of providing affordable healthcare to millions

- Using technology platform and combining it with industry-leading retail operations, they provide transparency, choice, and bargaining power to the end consumer empowering them to manage their health better and significantly reduce their medical expenses- making quality medicines up to 80% cheaper

- Founded by IIT Bombay Alumni, they're already funded by a leading VC firm and have grown upto 30 stores in the 2

Description :

- Lead the entire Marketing initiatives at a Pan India level, build and manage regional & central marketing teams (ATL, BTL, CRM & Local marketing teams)

- Build brand positioning in a competitive pharmacy market

- Manage demand generation for stores using mix of ATL, BTL & Digital marketing with strong focus on reducing cost per lead/maximizing marketing ROI

- Lead the creative development, management and execution of local campaigns, working closely with agencies to develop trackable, measurable integrated communication projects

- Lead the development of local events & PR to maximize cross-promotion & brand exposure opportunities

- Participate and lead locally (through local teams) in building the brand through owned and earned marketing, focusing on alliances & building own brand properties

- Devise digital marketing programs, i.e, website management, SEO, social media, content marketing, and e-marketing campaign management

- Work closely with the sales teams to provide local marketing support for store launches, sustenance and turn around and managing the sales trajectory

- Build the entire marketing organization structure and recruit the team

- Build, execute and manage the CRM programs, with focus on increasing customer retention and LTV

- Create a strong ROI driven marketing culture, with a focus on reporting and analysis of each initiative and its outcomes

Profile

- 6 to 10 years of experience as marketing manager in a retail/ consumer/ start-up business preferably having build or scaled a brand with very rapid growth, with special focus on BTL led marketing

- Strong understanding of ROI driven marketing, and a data-driven approach

- Experience of building and managing large and diverse teams

- Strong flexibility and problem-solving skills, with independent ownership and result orientation

- Ability to multi-task in a fast-paced environment to plan and manage a variety of projects

- Commercial insight and understanding

- Ability to thrive in ambiguity and demonstrate creativity, and intellectual flexibility, in an uncertain and rapidly changing environment

- MBA from Tier 1/ Tier 2 institute

Job Offer

- An opportunity to be part of the fastest-growing medicine focused retail chain

- Be a part of the leadership team of a growing organization

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Franchua D'souza on +91 (0) 22 4236 3361.

Contact - Franchua D'souza - +91 22 4236 3361

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