Vice President - Marketing - Medical Product

Vice President - Marketing

- Leads and manages brand strategies and tactical execution of various marketing initiatives.

- Communicates brand strategies and performance to the executive team and organization.

- Drives marketing planning, processes, measurement and analytics supporting annual business and brand plans.

- Oversees all analytical assessments to generate product-level forecast assumptions.

- Leads the development of promotional campaigns, messages, programs and sales tools.

- Drives the creation and management of all brand identity and related positioning and messaging to help inform the creative process.

- Develops and delivers promotional and technical materials including reports, presentations, and reviews to support key clinical, scientific, promotional claims communications.

Required :

- Position generally requires a Bachelor's/PG degree with 10+ years of medical product marketing experience or an MBA with 8-10 years of experience.

- Pharmaceutical and diagnostic marketing experience, directly to health care providers, strongly preferred.

- A minimum of 15 years' experience in the healthcare industry