Vice President - Marketing - Media/FMCG

VP- Marketing

- MBA with 10 years of experience in Media / FMCG sector with leading consumer marketing campaigns

- Strategic thinking, Consumer centricity, creative bent of mind, communication & interpersonal skills, Analytical and Insightful, presentation skills

- Understanding the potential for new expansions and opportunity areas to strengthen Channel's portfolio and network share

- Synergize marketing initiatives across the network and build a shared network for learning of best practices.

- Work closely with network research & insights teams for deeper consumer understanding and emerging trends to channelize into product development and marketing outreach.

- Support the channel brand teams with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & sustenance phase.

- Steering key strategic interventions in regions aimed at driving business objectives.

- Finalization of the launches and brand sustenance activities in coordination with the business heads