Vice President - Marketing - Hospitality/Hotel/Restaurant

Vice President - Marketing

JOB PURPOSE / SUMMARY :

Plan, directs, coordinates and participates in all communications activities within the limits of established company policies and procedures, promotes and maintains good communications in order to build and maintain the prestigious image of the business (F&B)

- Ensure all the creative messages and media activities are in line with the vision of the organization.

- Monitors and maintains media schedules

- Getting relevant agencies on-board for creative, PR, advertising agencies etc. as per our organization requirement to match our marketing plans.

- Develops and maintains media contacts, plans press conferences and other press activities.

- Connects with Social media/Bloggers for content development

- Develops an annual Communication Plan

- Prepares annual Communication goals and budgets as outlined in the Company's Marketing Plan

- Coordinates and executes production of all printed material in-house, following the specifications

- Coordinates and supervises the production and quality of all posters, display, and signage

- Plans and executes all mailing activities.

- Meeting with food critics for testing of food at various outlets and connecting with required media

- Develops and organizes promotional activities, coordinates with departments concerned.

- Regularly updates department heads and staff on promotional activities at various outlets

- Supervises on pictures of media events, V.I.P arrivals etc.

- Formulate the marketing calendar for the year in terms of the marketing initiatives, branding, and promotional activities

- Formulate the annual marketing budget on detailed revenue and expense projections; including advertising, PR, Revenue Maximization & New initiatives, and in line with the overall marketing plan.

- MINIMUM QUALIFICATION : MBA- MARKETING

- 15-18 years of relevant experience in hospitality/hotel/ chain of restaurants

- Preferably a food blogger/reviewer (practicing it as hobby)

- Good understanding of different cuisine