Vice President - Marketing & Growth - D2C - IIM/ISB/FMS/MDI

- The Head of Marketing & Growth will be responsible for all aspects of the company's marketing and sales channels including: brand building and content, leading Customer Acquisition/Traffic, Customer Engagement, E-commerce, and Marketing Analytics

Client Details :

The client is a series A funded D2C start-up based out of Mumbai.

Description :

- Develop, implement, monitor a cohesive marketing plan to increase brand awareness and annual sales along with smooth execution of marketing campaigns and launches in line with the budget

- Continue to strengthen the brand's unique and compelling image, personality, and voice to build the category of cloth diapers in India alongwith the brand

- Strengthen the current e-commerce, Ambassador network, retailers, and D2C arm of the brand to drive business growth while developing newer channels, if required

- Liaison with key stakeholders at Amazon, Flipkart and other key channels to drive exceptional brand growth on these platforms

- Mobilize execution teams to implement the ideas/strategy as discussed and primarily - get-things-done

- Contribute to the executive leadership of the overall business as an active member of the core executive team.

- Build relationships with media and stakeholders through creative PR activities

- Be hand-on on marketing and business metrics and be data oriented with decision making

- Work cross-functionally with product managers and customer service team to make sure all Initiatives can be and are delivered with high level of quality and efficiency

Profile :

- Proven work experience as a Marketing head/Growth or other sales role

- 7-11 years of relevant experience

- MBA or PGDM in Marketing or communication from a tier 1 Business School will be preferred

- Demonstrable experience in designing and implementing successful marketing campaigns

- Working knowledge of SEO, web analytics, and Google AdWords, CRM software and digital marketing tools and techniques

- Experience across marketing channels, social media, affiliates, display advertising, CRM & email marketing to ensure all channels are fully exploited within acceptable ROI levels.

Job Offer :

- Chance to be a part of the core team of an upcoming D2C start-up while leading key functions for the same.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Simran Kaur on +91 (0) 22 4236 3321.

Contact - Simran Kaur - +91 (0) 22 4236 3321

The Apply Button will redirect you to website. Please apply there as well.