Vice President - Marketing - FMCG/Telecom/eCommerce - IIM/MDI/ISB/FMS

Post Grad in Marketing from Premiere Business School with at least 15 + years of work exp in Marketing ( of which at least last 3 years in a Leadership role ) in a FMCG/Telecom / Ecommerce. Knowledge of Local Language ( Bengali ) is essential.

The Role in Brief :-

- Design & deliver marketing campaigns.

- Develop strong consumer understanding & shape show communication based on the same

- Shape iconic characters

- Responsible for show related communication (both On Air & Off Air) - ideation, Ideation, responsible for supporting new concept creation and development of new ideas

- Manage PR for the shows handled with special focus on the key points and highlights of the show

- Study trends, markets, specific TG's and shows on competition

- Analyze channel performance closely based on BARC, and making recommendations to programming with the aim to build strong characters and boost channel ratings

- Think out of box solution & drive innovation from a fresh perspective for shows handled

- Support effective monetization by collaborating with stakeholders like Content Studio, Ad Sales

- Build strategic partnerships & drive agency relationships

In addition to the above KRA's, what else required:-

- Understanding of Bengali content

- Strong understanding of marketing concepts, strategy and best practices

- Strong consumer understanding

- Comfortable with numbers and analysis and making sense of them for marketing decisions

- Creative ability balanced with capability to analyze and comprehend numbers

 - Good balance of left and right brain thinking

- High energy, assertive and ability to deal with multiple stakeholders, engage comfortably with senior management

- Can work in tight timelines, under pressure and in extremely dynamic environment

- Excellent communication & interpersonal skills

- Eye for detail and a sense of good creativity

- Capable team leader 

- Build and develop a marketing team which is competent, commercially astute, and creative.

- Proactive in approach

In case this of interest to you, please forward your detailed resume, mentioning CTC.

For any further clarity, please feel free to reach out to Sanjoy @ + 91 9046968619

( Leadership Search Practice )