Vice President - Marketing - FMCG/Consumer Products

VP Marketing

Role & Responsibility:

- Responsible for mainline & Digital Marketing in - personalised commerce and consumer engagement business

- Deliver paid digital media marketing - SEM, SMM, SEO, Affiliates, etc.

- Devise digital marketing strategies and initiating campaigns to drive traffic to the program website and app

- Manage digital marketing plans, vendors and implementation across search, social, video, email marketing, affiliates and other digital channels.

- Drive Mobile marketing strategy & plan as well as Social Media Strategy & Plan

- Implement innovative social media campaigns across social media platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram, whatsapp, Google +, blogging-based platforms, etc.

- Manage and optimize spend across various online media channels

- Optimize search campaigns regularly for maximizing the output - keyword optimization, ad copy optimization, campaign optimization, landing page optimization

- Create a roadmap of on-site changes that boost SEO on a continual basis and develop the specifications to convey it to the technical team.

- Measure and report the performance of paid digital campaigns vis-a-vis key metric & contribution to business

- Stay attuned to the best practices, algorithm updates, optimization techniques etc.

Candidate Qualification and skill sets:

- 15+ years post qualification experience

- Deep & hands on knowledge of

- Building brands with mass media & in the Digital domain.

- Adwords, SEM/SEO, display marketing, affiliates marketing, paid SMM, Double Click (search, display) remarketing

- Should be well versed with Google Analytics, Webmasters, and other web analytics tools

- Ability to follow a data driven approach in each aspect, from suggesting changes to measuring the impact

- Successful track record of managing high engagement communities

- Basic level of technical understanding on server, site architecture, sitemaps, robots.txt, HTML, meta tags

- Ability to document requirements with clarity for easy of execution by the technical team

MBA with 15 plus years experience in building brands with FMCG/Consumer products.

Reporting into CMO

Location-Chennai