Vice President - Marketing - FinTech

- Take responsibility for organic and performance marketing plan, strategy and team.

- Identify and plan differentiated and impactful marketing strategies/materials

- Build, manage and coach a high-performing marketing team.

- Drive the implementation of marketing campaigns that meet business objectives of bringing new invested users and retaining them.

- Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports.

- Work closely with the sales department to align sales and marketing strategies.

- Manage marketing budget and expenditures.

- Maintain brand standards and ensure compliance across all marketing and communications channels.

- Identify competitors and evaluate their strategies and positioning and devise counter-strategies.

- Use relevant tools to measure the performance of the campaigns.

- Work closely on PR and influencer marketing.