Vice President - Marketing - FinTech

Vice President - Marketing

A. Strategic Marketing Planning and Execution - Develop and implement a strategic marketing plan aligned with the company's goals and objectives, Identify target markets, customer personas, and competitive positioning to guide marketing efforts, Set measurable marketing goals and KPIs to track performance and optimize strategies.

B. Lead Generation- Design and execute lead generation campaigns across various channels including email marketing, social media, SEO/SEM, and paid advertising.

C. Digital Marketing - Oversee the company's online presence including the website, social media channels, and online advertising.

D. Events and Conferences: Plan, organize, and execute industry events, webinars, and conferences to promote the software platform.

E. Partnerships and Alliances - Identify and develop strategic partnerships and alliances to enhance marketing reach and drive co-branded initiatives

F. Ensure consistent brand messaging and visual identity across all marketing materials and channels. Conduct market research to gather customer insights and inform brand strategy. Monitor brand perception and make adjustments to enhance brand equity.

G. Track, analyze, and report on the effectiveness of marketing campaigns and initiatives. Use data-driven insights to optimize marketing strategies and improve performance. Prepare regular reports for senior management on marketing activities, results, and ROI.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

- 15 years of experience in Marketing, with at least 7 years in a Mid leadership role in the Fintech industry Is preferred.

- Deep understanding of digital marketing channels and techniques in Banking industry

- Exceptional communication and interpersonal skills.

- Strong understanding of the software industry and market dynamics.

- International experience (Middleast, Asia Pacific & UK) in addition to India is most preferred.