Vice President - Marketing - Education Institute

A Leading Education Institute is looking for VP Marketing.

Roles & Responsibilities:

- Plan and execute all marketing campaigns basis thorough competitive and audience research.

- Prioritize and align marketing campaigns to the desired outcome- increasing sales, strengthening brand awareness, increased customer retention, great online reputation and increased lead generation.

- Measure and report performance on all marketing campaigns and assess campaign metrics against set goals and objectives to tie back the results for reporting.

- Performance Indicators-audience growth, engagement, leads, response rate and, feedback quality.

- Sales and Business Development, visit to key accounts, participating in Seminars & Exhibitions.

- Plan & achieve sales target committed. Identify key bottlenecks and suggest cost- effective measures to drive sales.

- Tracking market dynamics / competitors- activities, competitors- strategies and sales trends constantly, rolling out the counter strategy for the organization to capture the potential untapped market.

Required Skillset:

- 5-7 years of experience in Education or aligned industry.

- Extensive experience in brand building and driving sales growth.

- Experience in scaling smaller business and increasing outreach would be preferred.