Vice President - Marketing - EdTech Startup

VP Marketing

- Series A funded EdTech start-up is on a mission to pioneer a new model of accessible higher education with no upfront costs and where the school invests in the students instead of the other way around.

- We are rethinking learning so that we can address the needs of both students and employers in tandem. We offers intensive & immersive courses that imparts technical skills and soft skills they need to launch a new tech career. We offer both full time and part time courses to our students.

- We are looking for a Head - Marketing to join our team and take on responsibility for providing a best-in-class experience for all Masai school applicants while helping them navigate the process of making a life-changing decision. We feel you are the one, if you also value Masai School's Core Values ; Trust, Transparency, Empathy & Student Success Outcome.

What is expected out of you :

- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally.

- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team.

- Savvy with Technology and well versed in Digital Marketing

- Ability to creatively solve business problems through strategic and innovative approaches

- Highly analytical with the ability to collate, analyse, and present data and drive clear insights into decisions that improve KPIs.

- Leadership skills and proven expertise in elevating team members to a high level of performance.

- Would be an added advantage if you have worked in a growth stage startup.