Vice President - Marketing - Corporate Employee Benefits Platform - IIM/MDI/ISB/FMS

If you have experience in driving successful brand and growth strategies, then, this highly visible role is for you!!

Our client is India's first one-stop-shop for corporate benefits. They create mutually rewarding relationships between employers and businesses by managing corporate discounts. They enable organizations to incentivize their employees beyond just salary by providing benefits related to Travel, Entertainment, Dining, Education, Shopping and many more spheres of life.

Founded in 2014, this Gurugram based employee rewards platform is led by young founders who are UCLA alumni with experience in companies like Microsoft US, Oracle, Symantec, Amazon, and Reliance. They've partnered with over 10000+ brands across dining, shopping, entertainment, wellness and many more providing exclusive employee discounts, brands like CCD, Samsung, Lifestyle, Flipkart, PVR Cinemas, Zoomcar, OYO, Lifestyle, Mother's Pride, Max Healthcare and more. Our client is leading the $2 billion rewards market in India with 250+ corporate clients including giants like Concentrix, EY, DXC and Mphasis, and they've raised $2 million to date from prominent VCs like GrowX Ventures, Sprout Ventures, and Axilor Ventures.

As the VP - Marketing, you will be responsible for developing and implementing a cohesive marketing plan to increase brand awareness. You will also be responsible for promoting brands in the existing corporates.

What you will do:

- Helping in acquisition and on-boarding of new corporates and promoting the brand

- Overall promotion of the brand via various social media platforms, e-mailers- (shared and dedicated), notifications etc.

- Setting current and long-term goals for internal teams and leading the marketing initiatives and adding inputs to the existing marketing policies

- Deploying the Marketing departments budget efficiently with data-driven ROI calculations

- Building relationships with media and stakeholders through creative PR strategies

- Monitoring all marketing campaigns and improving them when necessary

- Prioritizing marketing projects and allocating resources accordingly

- Preparing daily reports and presentations on marketing metrics for the CEO

- Conducting market analysis to identify challenges and opportunities for growth

- Providing guidance and ideas to organize effective marketing events

- Forecasting hiring needs for the Marketing department

- Participating in the quarterly and annual planning of the company's objectives

- Taking ownership of marketing initiatives and traction

What you need to have:

- Proven work experience as a VP Marketing, Marketing Director or leading marketing for a startup and experience of taking it to next level is a plus

- MBA from Tier A College is a great plus

- Demonstrable experience designing and implementing successful marketing campaigns

- Solid knowledge of SEO, web analytics and Google AdWords

- Experience with CRM software and digital marketing tools and techniques

- Strong leadership skills

- Excellent communications skills

- Strong analytical and project management skills

- Strategic mind-set, with ability to make difficult decisions

- Degree in Marketing, Communications or relevant field