Vice President - Marketing - BFSI - IIT/IIM/BITS/ISB

VP - Marketing

Responsibilities will include:

Function Expertise:

- Lead marketing teams in a dynamic fast paced environment.

- Deep functional understanding of brand building.

- Expert in driving product marketing campaigns with strong focus on delivery and costs.

- Ability to marry data with keen consumer insights and develop marketing strategies which drive top and bottom line for the company.

- Continuously monitor marketing trends, competitor activities, and regulatory changes. Adapt strategies and approaches as needed to stay ahead of the competition, ensuring that BharatPe's offerings remain relevant and competitive.

- Optimize and manage the allocation of marketing budget and allocating resources to drive better performance.

- Regularly assess budget performance and suggest course corrections to enhance results.

- Build strong relationships with external agencies, partners, and vendors to execute marketing campaigns.

- Ensure campaigns are aligned with brand guidelines, delivered on time, and reflect the overall strategic vision for BharatPe.

Problem Solving:

- Work closely with multiple internal teams (product, engineering, operations, finance) to drive business initiatives.

- Lead cross-functional projects, ensuring alignment and collaboration between all stakeholders.

- Continuously assess and optimize campaigns to ensure they are delivering on key performance indicators (KPIs).

- Identify areas of improvement and implement data-backed changes to enhance outcomes and achieve business objectives.

Interaction:

- Lead and motivate marketing team, ensuring clear communication and accountability.

- Collaborate with product, engineering, operations, and finance teams to drive successful campaigns that meet business goals and address customer needs.

- Communicate clearly and persuasively with senior leadership and other key stakeholders.

- Present campaign results, insights, and strategic recommendations to influence decisions and drive business growth.

Qualifications:

- STEM degree from a tier 1 institute preferably IIT/IIM/BITS/ISB.

- Expert at understanding programmatic digital marketing channels (Google/Facebook/DV360) and their incremental value in driving business objectives.

- Deep understanding in building mass appeal brands.

- At least 12-15 years of brand/performance/growth marketing experience.

- Startup experience is highly valued but not necessary.

Skills, Experiences & Behaviors:

- Team management experience is a must will be handling a team of high performers.

- As a marketing leader understanding of fintech business model in India is highly valued for this role. Also ability of articulate marketing's impact on top and bottom line of business.

- Ability to collaborate across team - Data, Product, Engineering and Business.

- Highly data driven but at the same time ability to handle ambiguous situations with confidence where less data is available and take calls aligned with overall business objectives.

- End to end ownership to deliver projects.

- Organizational leadership