Vice President - Marketing - BFSI

We are looking for an experienced Brand and Digital Marketing candidate who can lead the entire marketing charter for Fintech Start UP, including Brand Management, Product Marketing, Digital Marketing, Social Media strategy, new product nomenclature, campaign management, Events strategy, ORM, content management, new initiatives amongst others.

- Create the Brand value proposition in India in overall eco-system merchants/product/employer of choice/ developer community

- Right positioning in various events/ conferences/ Fintech networking forums

- Develop marketing strategies - create & deploy marketing campaigns forthe brand

- Own, understand and leverage all Marketing mediums and channels (ATL/BTL/Social Media/Partner marketing and Digital Marketing) with a bias towards Digital Media

- Own and increase Brand Awareness & brand Retention.

- Work with internal and external teams to develop and execute product GTM strategies

- Ensure the team works on all aspects of GTM - product nomenclature, sales kit development, demos, creatives, launch campaigns, content etc

- Execution, management, and analysis of campaigns

- Budget forecasting, management, and evaluation of ROI

- Build a brand to attract the best talent from the Industry

- Developing both horizontal and vertical marketing strategies and ensuring execution

- Working with multiple agencies for various aspects - social, content, creative, campaigns, events

- Motivating the Team and leading them to make a formidable Brand through continuous marketing innovation

- Working with the entire leadership team to support them with their respective charters