Vice President - Marketing - BFSI

Role Overview:

- Develop the strategic marketing plan and craft strategies for all areas of marketing, including Branding, PR, Digital, Events, Communications, and Creative.

- In consultation with the Regional Marketing Head, develop and recommend an annual plan for the Marketing and Communications vertical, outlining objectives and specific activities in each area of responsibility.

- Collaborate with the business team to uncover insights for developing marketing and branding strategies for existing and new products.

- Manage the use of external resources related to the marketing and communications function (e.g., digital agency, PR agency, etc.).

- Own the marketing budget and ensure optimal utilization with an emphasis on return on investment.

- Develop and implement an annual events calendar for conferences, product launches, organizational branding, and equivalent activities to maximize return on investment.

- Set team goals, monitor progress, and report on outcomes.

- Team Development: Make decisions regarding the selection, promotion, utilization, retention, and compensation of the Marketing team.

Requirements:

- 12-15 years of experience in branding/marketing, preferably in the BFSI industry.

- Master's degree in marketing/communications from a top-tier business school.

- Hands-on experience and up-to-date knowledge of the latest developments in online and digital marketing.

- Experience in leading a team.

- Leadership skills with the ability to set and prioritize goals.

- Excellent written and verbal communication skills to provide direction and feedback for creative and analytical components of the Marketing department.

- Strong interpersonal skills for effective collaboration with team members and different functions across the organization.

- Strategic thinker with a positive can-do attitude.