Vice President - Marketing Analytics - Home & Auto (Marketing Analytics) - WFH
Essential Functions / Responsibilities:
- Co-own H&A platform analytics goals & agenda along with US H&A core, merchant, client teams.
- Initiate, design & develop reusable & scalable solutions in line with business priorities (like campaign optimization, customer segmentation, retention etc.) & best practices to drive impact for the business while strengthening routine, standard analytics competencies.
- Lead strategic initiatives that are priorities for H&A platform, IAH
- Identify, propose, execute & implement data driven thought leadership/cross functional projects & initiatives at H&A & IAH level to drive H&A analytics agenda/objectives & create visibility for IAH.
- Lead & manage the team through their career. Facilitate professional growth through development of short term, long term goals & focus areas.
- Ideate & create frameworks to enhance storytelling, technical, analytics & business skills of the team. Simplify technical & complex data driven insights for team's projects into easy to understand & meaningful findings & recommendations.
- Actively engage & collaborate with various stakeholders (US analytics, India LT, marketing teams) to deliver on their business goals & priorities.
- Develop & Own the hiring strategy for H&A to not only cater to current goals of H&A but also hire for future skillsets, needs & vision for H&A platform
- Create a culture of exploring latest Tools and Techniques in the Industry and leveraging them for portfolio growth.
- Share learnings and capabilities with broader analytics community and play an instrumental role in developing use cases to showcase IAH capabilities.
Qualifications/Requirements:
- BS or MS in Statistics, Economics, Mathematics, or another quantitative field with 9+ years of hands-on Analytics experience (Distance learning not valid) or in lieu of a degree with 11+ years of hands-on Analytics experience
- 5+ years of hands on SAS/SQL programming experience.
- 5+ years of experience proven track record of strong leadership which includes coaching, mentoring, leading and performance development in Analytics function.
- Excellent verbal/written skills & stakeholder management skills are critical as this role entails communicating technical & complex insights to both technical and non-technical audiences across all levels of the organization.
- Strategic thinker; makes appropriate business decisions through analysis and collaboration with others.
- Ability to innovate and find creative solutions to meeting business goals
- Strong grasp of business aspects (like financial P&L drivers, credit card dynamics etc.), demonstrated through seamless delivery on own & team's projects
- Strong skill in project management, communications, multi-tasking, ability to work independently, and relationship management
- Demonstrated ability to manage complexity and multiple initiatives under aggressive timelines
- Ability to synthesize/analyze diverse information, develop and recommend strategies, and articulate clearly to business partners and customers.