Vice President - Growth Marketing - FMCG Startup - IIM/IIT/ISB

ABOUT PRODENTIFY PROFESSIONAL SERVICES:

Prodentify is a boutique firm specialized in leadership recruitment consulting and focused on working with companies in the B2B, B2C and D2C domains, majorly cutting across technology services/consulting and technology product based/enabled businesses that operate in these areas.

From early-stage start-ups to growth stage companies to mid & large size enterprises, we have been a trusted partner to all our clients when it comes to supporting them on the most challenging, hard-to-fill hiring at the senior management levels.

For more details about Prodentify, please visit our website and follow us on iimjobs.com and LinkedIn.

ABOUT THE HIRING COMPANY:

Early-stage D2C FMCG product start-up, supported by leading Venture Capital Funds. Sells almost 1.5 to 2 million product units every day! Growing at a fast-pace and likely to triple its sales by end of FY 2023 - '24.

ABOUT THE JOB PROFILE:

The company is looking at bringing on board, a young, self-motivated, well informed, creative D2C growth professional, who can lead Growth Marketing for the company by focusing on engaging customers to strengthen the company's Branding and Sales majorly by:

- Managing Customer Loyalty and Lifecycle

- Ensuring Mobile/Web penetration growth

- Planning & Executing a great Media Strategy

- Product Management

- Strong Social Media Marketing with a focus on content leadership

- ATL Marketing i.e., TV, Radio, Print and Outdoor

- Providing Thought Leadership on Growth/Marketing to the company and the industry

- Bringing-up/Working on Useful and Actionable Analytics/Insights

IDEAL CANDIDATE PROFILE:

- Preferably in their mid-20s, having UG/PG education from tier-1 institutes like IITs/IIMs/ISB/XLRI and overall/all-relevant experience of 2 to 4 years in the FMCG domain and keen on working with a fast-growth consumer goods company that is expanding in different parts of India and has a strong customer footprint already in a few years of its launch

- Ready to get their hands dirty at an early-stage consumer goods start-up by building the missing blocks and strengthening the existing ones

- Understands what an early-stage business needs in terms of marketing/growth and is ready to do the necessary, starting with a team of 2 to 3 members

- Is abreast with the latest practices and trends in the FMCG industry w.r.t. customer engagement for branding and growth

- Understands and applies growth marketer's approach w.r.t.:

- Making sure everything is measurable, trackable, and calculable

- Creative marketing, data analysis & testing and automation

- Leveraging Customer Lifetime Value and Cost of Acquisition as metrics to constantly adjust and optimize different marketing channels as need be

- Measuring, testing, tweaking and optimizing online systems and processes and the specific tools in use. This can involve using dozens of pre-existing free and paid tools, or even create customized tools with the sole objective of how such tools can help grow the business

- Using trending tools like R, SPSS, MathLab, Google Analytics, KISSmetrics, Mixpanel, Optimizely, Visual Web Optimizer, Hotjar, Qualaroo, CrazyEgg, Sumo.me and Inspectlet

- Running A/B tests and understanding the fundamentals of confidence intervals, significance levels, and producing regression models to understand customer behavior patterns better

- Has been a strong individual contributor, preferably having led/been a coordinator of a concise team, and worked with the partner ecosystem on planning and executing marketing campaigns

- Has practiced and understands well, ATL and BTL in the consumer goods space, especially digital/online marketing led campaigns and can leverage the same for developing the business when on this job

- Can collaborate with the rest of the organization, especially sales, to effectively analyze the business's needs at various stages and provide marketing support accordingly

WHAT's ON OFFER:

- A highly rewarding job in terms of an opportunity to help a growing brand evolve into a compelling brand

- Career as a CEO minus 1 level report at the company, potentially growing to assume the Chief Marketing Officer's role in the years to come

- Direct working relationship with the company's founder, and investors too, in select areas/cases

- Attractive base compensation and equity options

IMPORTANT:

- Please apply only if you have FMCG industry experience involving India market

- This is not a work from home opportunity and the job location is Hyderabad

- Only candidates with high educational pedigree and 2 to 4 years of total experience will be considered as per the hiring manager's mandate. Hence, please apply judiciously.