Vice President - Digital Product Manager - Business Banking

Principal Responsibilities

As part of HSBC's RBWM Digital Strategy, flagship markets continue to build their local digital teams and capability to build world class digital products and features as well as ensure we maximise our opportunities (e.g. Email, Push, SMS, Secure Website, Public Website) for customer engagement through our digital channels.

The role holder will be required to define and launch innovative digital journeys for our completely new retail business banking business. The core customer base for Retail Business Banking are SMEs where the owners are directly involved in managing their personal and company finances. They want easy integration between their personal and business accounts, and may have international needs as well. Most importantly customers want convenience and efficiency that can be achieved through superior digital capabilities.

The role holder will be accountable for undertaking Digital Product Management activity, to define best in class digital channel propositions for strategic platforms including Public Website, Internet Banking and Mobile (extending to future channels/devices). The role holder will contribute towards transforming the business banking segment into digitally led propositions by working closely with product partners across various functions.

The Digital Product Manager will be responsible for providing on the ground Subject Matter Expert (SME) support for requirements and delivery sprints, articulating their product vision, owning requirements (user stories, designs, copy) and empowered to make decisions on scope

- Delivery of HSBC's digital capabilities including products and transactional services.

- Define the digital expression of the specific propositions, and to ensure the timely delivery of these features across multiple markets and systems.

- Identify opportunities for HSBC to enhance the self-service experience aligned to the digital strategy.

- Ensure the user experience in line with HSBC's brand and consistent with other products.

- Ensure the products and online journeys are performing as expected and look to drive optimisation based on data and insight.

- Graduate/post graduate with 5-8 years of experience

- Financial services industry experience (ideally within retail business banking) and strong understanding of digital business model.

- Excellent customer focus; Awareness of User Centred Design methodology, digital customer behaviour, sourcing of customer insight and importance of customer testing.

- Ability to effectively influence and communicate across various business lines and units and at senior levels within the organisation. Excellent at navigating differences of opinions. Experience in developing and executing customer facing and staff facing communication

- Subject Matter Expertise of digital channel, including technical, commercial and market considerations.

- Commercial focus, ability to balance risks vs. rewards and maximize cost effectiveness and profitability for the business.

- Comfortable with technology including ability to translate business and customer needs to IT requirements

- Exposure to projects that touch a range of technical platforms (digital, mainframe, server based etc).

- Strong analytical skills and the ability to operate effectively with ambiguous and incomplete data.

- Strong thought leadership and creativity to proactively propose new business opportunities and resolve issues