Vice President - Digital Media

Whizz HR is on a look for VPDigital media for a leading agency.

This role requires hands-on experience in managing paid digital channels, cross-functional communication skills and demonstrated project management experience.

The ideal candidate must be strategic, able to develop innovative solutions, take initiative and have a well-rounded digital background.

They must have extensive experience successfully running programs that exceed ROI targets, and are motivated by analytics and audience insights to drive engagement in key market segments.

Develop and execute strategies:

- to hit aggressive lead acquisition and revenue goals for our digital and offline channels, including SEM, paid social media, retargeting, and display advertising campaigns Identify, test and scale new.

- Coordinate with stakeholders across the internal digital marketing team and external vendors to ensure campaigns and projects are properly executed, optimized, measured and reported.

- Using our vast data identify segments and build custom audiences to zero in on high performing targeting.

- Maintain a data-first approach to Test, Learn, and Optimize every part of the funnel.

- Perform in-depth analysis of campaign data to identify opportunities for optimization and to continuously improve conversion.

- Work with cross functional teams and 3rd parties as and when required to develop content for campaigns; and ensure all visuals and copy are concise, compelling and on-brand.

- Monitor and anticipate digital marketing trends and winning tactics.

- Creating a strategic framework to set and evaluate goals for every campaign.

- Curate insights from FB Business Manager, Google Analytics, Google Ads Manager on customer segmentation and journey.

- Validate optimization hypotheses through periodic A / B testing.

- Assist in drafting both creative and contextual communication for marketing activities for all social media handles , newsletters and SMS.

- Track and report on Performance KPIs across all acquisition channels to optimize ROI.

- Working knowledge of various ad formats (Google AdWords, Facebook ads, DoubleClick ads, Content marketing). Twitter & other ad platform experience.

- Experience of planning and buying across Paid Media channels.

- Understanding of feed management and optimisation.

- Hands-on experience on analytics and other tools - Omniture, HootSuite, Sprout Social, Hub Spot, SEM Rush, Moz, Mail Chimp, Marketo, Re-Targeter, ZenDesk, CJ Affiliate.

Qualifications:

- 8+ years of hands-on experience managing performance-based paid social, search, and display.

- Demonstrated success leading and managing multiple digital marketing channels including SEM, paid social, display, digital content strategy/development etc.

- Analytical and makes data-driven decisions to maximize ROI.

- Strong verbal and written communications skills for effective cross-functional collaboration.

- Creative thinking capabilities that include an interest to learn and adopt innovative marketing technologies and tactics.

- Any Post Graduate Degree + Google Certification/Other Institutes or online certifications for Performance Marketing, Social Media Marketing.

- Experienced with Hubspot and integrated CRM campaigns.

- Certified in Google AdWords and Google Analytics.