VP Digital Marketing - SAAS - Creator Community
Location : Udyog Vihar, Gurgaon
Experience : 6-12 Years
Working Days : 5
Mode of Working : Hybrid
About the role :
The Head of Marketing will own and drive the end-to-end marketing stack for the entire organization. You will report directly to the founders and will work independently/with the senior team dependent on goals and aligned objectives. Marketing Strategies, Ideas and Execution - Ideate, iterate, and execute marketing strategies that help in growing company's client base and achieve our marketing goals.
Roles & Responsibilities :
- Responsible for leading all of company's marketing & comms initiatives
- Drive market leadership by distributing our product to 1M+ creators & building a strong brand.
- 5+ yrs leading marketing at top early-stage startups; experience in SMM, brand building, performance, SEO and other innovative channels to drive high quality MQLs.
- Build and lead a results-driven growth marketing function. Partner with Sales and Marketing leadership to define the team's objectives and goals within the larger marketing organization and business.
- Define the appropriate mix of campaign elements (including account-based marketing, search, social, direct mail, email, webinars, events, content syndication, direct response online, etc.).
- Create and test campaign messages, landing pages, and lead nurturing to optimize conversions and lead quality.
- Implement metrics and reporting for various marketing programs, campaigns and pipeline results.
- Consistently use data to iterate and improve marketing programs and results. Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.
- Manage and develop the standards and best practices for campaigns, marketing operations, and reporting.
- Developing PR campaigns and developing a relationship with various industry stakeholders, to ensure Brand / product advocacy on relevant forums. Setting up marketing technologies to monitor the campaign effectiveness.
Requirements :
- Someone who has scaled the marketing function through the growth stage of any B2B SaaS preferably one of the well-known SaaS companies or any edtech company in India.
- Individual contributor experience of around 3 years with responsibility for organic growth and/or demand generation.
- Experience of managing teams focused on different functions of Marketing.
- Wide breadth and depth of experience in organic, performance and product marketing.
- Expert level knowledge & hands-on experience in use of marketing automation & data systems.
- An analytical approach to solve complex problems with a sharp eye on ROI and creative flair.
- Willing and eager to roll up your sleeves to step in for your team, if needed.
- Excellent communication and presentation skills (written and verbal).
- Familiarity with working in a cross-functional environment and distributed team setups.
- Ideal candidate would have built a marketing team from scratch for a SaaS start-up from seed to Series A/B or would be from a Tier 1 MBA college.
What We Offer :
- Opportunity to work with highly talented, motivated and committed people
- Great learning opportunity in a fast paced ecosystem
- Opportunity to work on products that will shape industry's next generation offerings
- Opportunity to own products and observe the impact of your work.
- Flexible yet result oriented work culture
- Ample growth opportunities
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