Vice President - Digital Marketing - Performance Marketing Agency

Role :

- Build thorough understanding of client's brand, business, brand, customers and competitive landscape and provide strategic guidance in building requisite digital marketing initiatives.

- Drive strategic client engagements on performance strategy, media planning, account growth and revenue.

Manage a team of client strategy managers in addition to collaborating with larger cross functional teams of analysts and technologists to implement and deliver on client commitments.

- Drive internal projects to completion and enable team to address any challenges.

- Do annual planning & strategy preparation for the assigned portfolio.

- Understand client goals, create and execute strategies to exceed defined goals.

- Work with leadership to explain and modify strategic plans.

- Drive and deliver value to the clients. Use measurement frameworks for performance-driven branding.

- Understand and stay current on industry trends, competitive landscape and internal product development efforts.

- Strong understanding of product, category and competition for brands.

- Communicate with team and management on project development, timelines, and results.

Candidate Persona :

- Min 8+ years of experience and have worked with a start-up or an agency in an operations/ account management/ engagement role.

- Prior experience into Digital Marketing and understanding of Media channels like Google, Social Media, Programmatic buying, etc.

- Strong program management skills including demonstrated ability to think end-to-end, manage long-term projects and manage multiple projects simultaneously.