Vice President - Digital Marketing - IT

We are hiring VP-marketing ( Digital ) for a leading MNC.

Position: Manager- VP Corporate Marketing

Location : Mumbai (Mindspace Airoli/ Powai)

Current work experience 8-10+ years

Skills / Experience (mandatory):

- Strong background in corporate marketing (either as part of the corporate marketing team, or with a marketing agency)

- At least 5 years experience in marketing within the IT industry

- Capability to build compelling content to cater to a wide variety of internal and external stakeholders

- Experience of working closely with IT sales teams, consulting teams, etc. to ensure a high degree of alignment to market needs

- Excellent English communication skills (esp. written skills - ability to write independently)

- Strong exposure to online communication and digital marketing

- Bachelor's Degree (Master's Degree / MBA preferred)

Skills / Experience (desired) :

- Strong content development expertise for PR and mass media

- Ability to think both creatively and analytically

- Ability to work in a fast growing and agile environment

Job / role description: Reports to the Vice President - Corporate Marketing

- Supports and enhances corporate branding (incl. defining corporate branding guidelines, consistency of logo/usage) and branding for key solutions - BI-Clinical, etc.

- Leads development of marketing collateral including press releases, white papers, case studies etc. Other non-technical collateral like corporate brochures, advertisements etc.

- Manages planning and coordination of marketing events at international healthcare conferences and events (incl. exhibit design etc.)

- Drives communication and lead generation activities through the website, social media channels and other digital media

- Leads PR and media relationship activities including press releases, interaction with media.

Arvind Kumar