Vice President - Digital Marketing/Design - BFSI

If you are looking to work for a successfully established company that believes in giving back to society, then look no further. Here is the job you are looking for.

Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.

The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.

As a VP - Digital Marketing and Design, you will be responsible for strategizing, developing, implementing and managing the digital marketing techniques and processes.

What you will do:

- Handling and guiding various digital marketing activities which include but not limited to, SEO, PPC, Social Media Marketing, Content Marketing etc. and also overseeing and guiding the overall digital campaign management

- Creating, managing and guiding a team of digital marketing specialists

- Managing various existing digital marketing channels and also initiating and implementing measures to explore new channels

- Crafting digital or online marketing strategies and thus contributing towards the increase in business

- Creating and managing quality content in relevant online platforms to attract the correct audience at the correct time

- Extensively being involved in budgeting and planning of the company's digital marketing division

- Evaluating important metrics that affect the company's website traffic, online campaigns and target audience

- Strategizing and implementing new digital marketing possibilities and also working constantly towards improving the current existing options and techniques

- Obtaining and constantly working on the feedback being received on the current digital marketing platforms

- Tracking, measuring, and working on the results obtained from SEO and SEM strategies and accordingly formulating effective measures

- Working closely with various internal as well as external stakeholders

Desired Candidate Profile

What you need to have:

- Graduation is a must. MBA is desirable

- Relevant work experience of 5 - 8 years in Digital Marketing is a must

- Experience of creating and handling a team is a must

Excellent communication and listening skills

- Ability to analyze, multi-task and good time management skills