Vice President - Digital Marketing - BFSI - IIT/IIM/BITS

VP- Digital Marketing-IIT/IIM/BITS

Responsibilities will include:

Function Expertise:

- Lead marketing teams in a dynamic fast paced environment.

- Deep functional understanding of brand building.

- Expert in driving product marketing campaigns with strong focus on delivery and costs.

- Ability to marry data with keen consumer insights and develop marketing strategies which drive top and bottom line for the company.

- Continuously monitor marketing trends, competitor activities, and regulatory changes. Adapt strategies and approaches as needed to stay ahead of the competition, ensuring that BharatPe's offerings remain relevant and competitive.

- Optimize and manage the allocation of marketing budget and allocating resources to drive better performance.

- Regularly assess budget performance and suggest course corrections to enhance results.

- Build strong relationships with external agencies, partners, and vendors to execute marketing campaigns.

- Ensure campaigns are aligned with brand guidelines, delivered on time, and reflect the overall strategic vision for BharatPe.

Problem Solving:

- Work closely with multiple internal teams (product, engineering, operations, finance) to drive business initiatives.

- Lead cross-functional projects, ensuring alignment and collaboration between all stakeholders.

- Continuously assess and optimize campaigns to ensure they are delivering on key performance indicators (KPIs).

- Identify areas of improvement and implement data-backed changes to enhance outcomes and achieve business objectives.