Vice President - Digital Marketing

What are we looking for ?

- Leading Digital Agency, is looking for an experienced, results-driven executive to lead and manage our team of 100+ experts in SEO, Content, Analytics, Strategies.

- Head of Digital should have exceptional knowledge of all disciplines of digital, proven experience in managing and leading team across various discipline.

- Incumbent should understand current and future digital trends and should be a hands-on practitioner for strategies and tactics.

- Candidate should have customer centric mindset and the ability to operate on both a strategic, tactical level.

Responsibilities :

- Head of Digital will be overseeing delivery, strategic vision and operational execution for all the departments:

- Lead all efforts and goals on all client campaigns - organic and digital paid media: SEO, Display, Social, Content, App Install etc.

- Lead and manage all digital campaigns - from ideation to planning to optimization and performance analysis.

- Omnichannel Strategies Deployment

- Customer Journey Mapping, Gap Analysis, Need Identification and Strategies and Solution

- Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact

- Training, Coaching and Mentoring various teams

- RFP/Presales Support

- Flagship account growth

- Building High Performance culture

- Branding and Strategy for in house brand - manage in-house team, Partnerships, PR, Awards and brand strategy

- Manage team of 100+ digital marketing specialists

- Manage the marketing budget to achieve customer acquisition targets

Key Skills Set/Requirements :

- 10+ years experience in digital marketing with 2-3+ Years experience in Head / Director / GM of Digital Marketing role.

- Strong digital marketing skills across performance and brand marketing including search, content and social

- Proven track record building SEO, Content Marketing strategy from scratch

- Proven track record building social media strategy from scratch

- Thorough understanding and hands on experience of online marketing, audience targeting/segmentation, Web Analytics tools like Google Analytics, SEMRush, Mixpanel, Appsflyer etc.

- Detail-oriented, with excellent analytical and problem-solving skills

- Strong communication skills

- Experience managing, coaching and developing people and teams

- Excellent stakeholder management and relationship building skills

- Entrepreneurial spirit and drive

- We are looking for a hands-on leaders only and not pure people managers.

Good to Have :

- Experience in offline/brand marketing would be a plus.

- Experience with Marketing Automation

- Education from Tier 1 technology/ management institutes would be a plus.

Top reasons to work for :

- Great place to learn with phenomenal growth opportunity

- Stable and rapidly growing company

- Create an impact through the Thought leadership you bring to the team

- Opportunity to work with a fun, amazing and talented team

- Exciting and innovative work environment

- Employee referral incentive program

- Regular teambuilding outings