Vice President - Digital & Content Marketing - FinTech

Job Responsibilities :

- Construct a digital marketing road map, resulting in an integrated strategy to improve efficiency, effectiveness, and marketing ROI

- Rapidly execute, test and optimize the digital marketing road map to improve marketing ROI

- Increase digital customer engagement and acquisition

- Lead a team of digital marketing professionals

- Work cross-functionally with other business units to advance strategic initiatives.

- Define key measures of success and provide transparency into the performance of those initiatives

- Assist with defining the ROI of all proposed plans and report on the actual ROI post-implementation based on a rigorous system of performance and attribution

- Remain keenly aware of new consumer behaviour, monitor competitive and market trends to drive new features and work closely with the sales team/Customer Service to develop innovative solutions for marketing Vantage's products.

- Provide competitive analysis on all current and future product/feature offerings

- Manage and represent to external partners and vendors when defining requirements that require integration with third-parties.

- Manage email campaign strategy and execution, reporting and analysis

- Present reporting frequently to senior management, the product marketing team and channel owners

- Work closely with the overall database function to drive synergy and share insights on customer file along with developing a multi-channel view of the customer.

- Search engine optimization/marketing (SEO/SEM) programs reporting and analysis.

- Generate and implement test strategies to drive qualified traffic and revenue-building activities.

- Collaborate with web developers, designers, and copywriters on SEO strategies

- Understand and report on traffic trends, funnel analysis, customer behaviour.

- Highly collaborative role requiring successful interaction with internal constituents and vendor partners.

- Develop, attract, hire, manage and motivates a skilled team.

Required Skills and Experience :

- Candidates from INTERNET/eCOMMERCE Industry

- Experience in B2B marketing is MUST

- 8+ years- experience in digital marketing, with at least 4+ years in digital marketing at the strategic, leadership level.

- Previous management experience with a staff of 3 or more

- Thorough knowledge of email best practices and associated legal restrictions

- Knowledge of and comfort with a variety of online tools, inclusive of content management systems, CRM, and web analytics

- Creative thinking, exceptional analytical skills coupled with a solid business foundation, particularly in digital marketing.

- An innovative, positive, resilient and self-directed attitude - interested in - figuring out- solutions.

- Excellent oral/written communication and presentation skills.