Vice President - Consumer Marketing - Education

Role

The Vice President, Consumer will be expected to set the strategic direction and lay the foundation for the company's consumer growth business unit. As the head of the consumer-oriented business, the VP, Consumer will be expected to lead strategy, execution and monitoring of revenue achievements and marketing campaigns. The VP- Consumer will be expected to bring infectious dynamism, a can-do spirit and championship for the new revenue unit.

The VP, Consumer will be entrusted with the following responsibilities:

- Be responsible and accountable for all consumer-related revenue streams and their corresponding monthly, quarterly and annual revenue targets

- Set value proposition and pricing of various packages and offerings. Monitor and manage economics overall and by individual units, for both short-term profitability and long-term sustainability

- Strategize, implement and manage a robust customer acquisition strategy, support by a keen zeal to understand our customer profile

- Create a rigorous, well-defined funnel strategy to ensure investment in customer acquisition is sharply focussed on strong revenue conversions

- Optimize and monitor performance marketing campaigns, across creative, media buys and target segmentation, to drive highest ROIs possible

- Build and mentor a high-performance growth marketing team, and work in spirited collaboration with the heads of Product, Technology, Content and Brand to leverage the best of what the team has to offer

Functional Requirements

- 10+ years of demonstrated success in senior digital marketing and performance marketing roles in high-growth consumer internet companies

- Flair and strong ability to turn data-driven insights into actionable sales campaigns; and a solid understanding of the convergence of data, tech and creative messaging

- Insatiable curiosity and drive to stay at the leading edge of consumer internet and performance marketing trends

- Intuitive understanding and clear passion for social media channels: a true digital native

- Good to have: Experience in education and/or online learning/edtech

Leadership Requirements

- Passion for the company's compelling mission, belief in our growth potential and a worthy executive presence to represent the company in front of top management and public forums

- Drive, ambition and entrepreneurial muscle to pursue wins and get things done

- Benchmark written and verbal communication, problem solving and process management skills; detail orientation and passion for achieving global quality standards

- Ability to inspire, motivate, attract and manage high-quality talent

- Strong bias for action and ability to initiate, coordinate and manage numerous projects and schedules simultaneously in a fast-paced, dynamic and cross-