Vice President - Consumer Insights & Brand Development - FMCG

Vice President - Consumer Insights & Brand Development

We have an opportunity for a leading company in India for VP-Consumer Insights and Brand Development role. PFB the details for the role.

Principal Accountabilities :

Strategy for brand synergy development and implementation of the same :

- Identify potential key synergy projects between the brands and a create strategy to implement them

- Agree areas of focus between CMOs, develop - win-win- areas in these projects

- Develop execution plans including pilots in one or two businesses and partnering with best in class agencies for the same

- Support gaining approval from Group Head, Business Heads, Group Head and Chairman, where required (supported by Group Head)

- Oversee execution, ensuring priority and focus from participating CMOs as well as Group functions. Executing where required

- Assess progress and deciding changes or scale up as the case may be.

Develop and install and constantly update best brand development processes as relevant to each of the businesses :

- Develop and maintain current inventory of practices across businesses

- Scan global best practices and evaluate for relevance and suitability

- Develop strategy to introduce into the businesses. Lead testing, piloting and developing large-scale roll-out

- Build and engage global-best (as relevant) partners who can support such design and execution work, where required

- Collaborate with CMO's to design and execute relevant transformation plans, including transformation with our Agency partners

Ensure success in specific high-stake brand development projects :

- Lead understanding and clear articulation of the business issue and the brand problem (from the CMO) and evaluating criticality/ importance (along with Group Head)

- Collaborate with relevant CMO on the project and reporting progress to Business Head and Group Head to ensure that the project deliverables are met while developing local business capabilities to take it further once the project is completed.

- Bring in best-in-class and relevant practices where required, often from another business in the Group.

- Support the business by leading in getting relevant high quality consultants/ Agencies/ partners where required; networking externally to ensure priority and cost optimization

Improve Brand Management capability in the group :

- Support VP Brand Capability to develop a sense of what is and what should be - world-class brand management- in our relevant businesses, in terms of processes, capabilities, culture- and what would be the benefits of moving to these levels; support implementation of capability development programmes for the same at the Marketing Manager/ Brand Manager level, along with the CMOs

- Support Group Head in developing and executing overall Marketing Excellence Roadmap for the Group, including designing and developing internal marketing programmes Develop road map for excellence in Brand building through analyzing global best practices, our business and customer requirements in the long term and developing ways to bridge the gap from where we are today

- Develop and oversee execution of - Internal Marketing- of Marketing Excellence programme to ensure high salience of customer centricity and brand development amongst all employees (as relevant)

Lead the Digital initiatives with a view to bringing in best practices as relevant for each brand :

- Track and identify key trends in digital and other New Age marketing practices, globally, that are relevant for our businesses/ brands and work with CMOs to embrace these trends where relevant

- Create strategies for digital synergy between brands/ businesses (e.g. VSF brand and Madura brands) and between the Group brand and the business brands

- Ensure execution of the strategies in Digital Marketing that come out of these trends where required or support the businesses in the same

- Lead strategy for other New Age marketing programmes including brand loyalty programmes where they make sense across the Group both for consumers and trade so as to get a higher market share across our categories for the common consumers of our brands

- Develop strategy for synergistic loyalty programmes where relevant

- Ensure process developed and followed with CMOs to ensure a collaborative, win-win approach to working with common customers

Ensure incremental market share amongst these customers of our brands at a profitable level of spend :

- Lead synergistic media planning and buying

- Identify areas of media planning or buying synergy between businesses in the ca. Rs 700 cr of media spend that we do as a Group. (this includes TV as well as on the ground media)

- Lead media agencies and business Marketing teams to see how this can be best leveraged, either by synergistic planning or buying.

Note : Candidates working in HUL/ ex-HUL can only apply.