Vice President - Chief Marketing Officer - Automobile

Skills & Requirements

- Bachelor's Degree in Engineering, Marketing or Analytics, MBA, (preferred)

- Deep understanding of marketing, especially around different channels and the different parts of the customer lifecycle and funnels

- 10+ years in e-commerce and digital marketing

- Familiarity with tools like Klaviyo and web analytics tools such as Google Analytics

- Proven track record of driving revenue growth through email marketing, referral marketing, SEO, AdWords, GMC

- Experience managing and optimizing large catalogs for Google Shopping Ads and GMC

- Strong analytical and project management skills

- Excellent interpersonal and relationship-building skills.

Responsibilities:

- Lead a team to develop and implement high-ROI marketing strategies

- Manage the marketing budget- Manage and optimize email marketing campaigns, including designing and implementing drip campaigns, and personalized email marketing programs

- Manage and optimize SEO, AdWords, and Google Merchant Center (GMC) campaigns

- Manage and optimize large catalogs of products for Google Shopping Ads and GMC

- Conduct market research and analysis to lead customer-centric thinking and identify opportunities for growth

- Establish and monitor KPIs to track campaign success and identify improvement opportunities

- Develop and implement referral marketing strategies to drive acquisition and improve retention

- Work cross-functionally with Product Managers, Engg Managers, and Customer Service Managers to make sure all marketing promotions can be and are delivered with a high level of quality exceeding customer expectations