Vice President - Campaign Strategy - BFS

Job Description :

- Understand business' needs and develop and manage the marketing campaign as per the business expectations

- Design, build and modify campaigns based on historical trends and implement relevant forecasted performance metrics across acquisition and portfolio

- Supervise the execution, monitoring and measurement of marketing campaigns and their success

- Recalibrate/ redevelop the campaign performance measures as and when needed , Improve new campaigns using data and feedback from existing and previous projects

- Focus on automation of various marketing projects across liabilities, cards and assets

- Measure the financial performance of acquisition campaigns, portfolio campaigns, price testing and forecasting performance on current and future campaigns

- Design and develop campaign reporting for key business stakeholders (Quarterly/Annual updates - Presentations)

- Ongoing communication with the stakeholders based on campaign reviews gating process at the time of development

- Responsible for creating state of the art documentation process right from scoping out the business problem to analytical solution to implementation process.

- Identify new opportunities to analyse/ model/ segment customer behaviour that add value to bottom-line revenue/ enhance customer experience