Vice President - Branding - PE Investment Business

1. Strengthening performance of the Brand/Project Portfolio in line with the organizational goal

2. Involvement in developing the annual / project specific branding strategy based on product segment and customer profile

3. Develop Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities

4. Plan and execute press release (domestic and international)

5. Work closely with the marketing team and Agency on the copy/ content and creative for advertisement and promotional campaigns

6. Preparing and tracking of marketing budget to ensure optimal use

7. Manage and develop creative agency relationships

8. Oversee development of logos, websites and on-site branding for several projects