Vice President - B2C Business

About the Company

We are a renowned retail services company, funded by marquee VC partners, primarily in the payment and remittances space. We are one of the country's leading aggregator of multiple G2C/B2C services with access to more than 300 brands/service providers and offer revenue-generating multiple services on single platform through web as well as mobile platform. Our innovative business model has brought about a radical change in the way people make payments, purchases, remittances across services. Our technology platform has so far catered to over 10 million people across 2800 towns in India through an ever expanding network of franchise partners

Job description: Vice President- B2C Business

Position Summary

The Vice President- B2C Business is responsible for developing and driving the short term and long term strategy for the B2C line of business. He/She owns the P&L responsibility for this line of business. This includes business strategy, product strategy, operations strategy, revenue/budget management. In addition to meeting revenue goals he/she also needs to achieve the long term strategic goals like penetration, market share, acquired / activated users and managing life time value of a user.

As a strategic interface between sales, marketing, IT and Product, he/She will be responsible for charting and driving the roadmap for this LoB in line with the company's overall strategy.

Successful Performance requires:

- An experience in leading all phases of Product Management from research to deployment to success tracking

- Strong understanding of the B2C line of business including Product Management, Category management, alliances, Operations.

- Data-driven approach for decision making

- Out of the box thinking

- Ability to adapt to the dynamic technological environment and adopt best practices

- Ability to adapt to the dynamic business environment

- Ability to work with cross functional teams and lead various projects

Detailed Responsibilities

Product Strategy and Deployment

- Develop and drive the product vision, product strategy for creating a B2C market platform.

- Collaborate with business to Develop, Design and Deploy end to end B2C product solution- architecture, user experience, functionalities, issue prevention tools, user education tools, etc

- Explore new product opportunities based on need gap analysis, consumer feedback

- Define, Track & Drive Key Product Performance Metrics

- Interface between the Technology and Product teams to ensure delivery of front-end customer facing application.

- Source and license of third party data sources, technology and software and services related to development and distribution strategy.

- Craft concepts for new product development according to requirements of category

- Continually work on enhancing the product to achieve viral growth

Business Development

- Strike partnership with various partners to provide additional revenue stream

- Strike partnership with appropriate payment gateways to broaden ability to accept payment from Indian customers

Marketing

- Develop plan to establish strong, relevant brand identity among target demographic in India

- Liasewith product recommendation engines, etc to increase traffic and revenues

- Drive consumer retention/engagement to ensure minimal customer attrition

- Spearhead Social Media campaigns

- Spearhead SEO and other online lead generation activities

- Use web analytic tools to derive insights and strategise marketing strategies, product enhancements, etc accordingly,

- Drive viral adoption and use analytics to support that marketing activities are fueling new user adoption at a low CPA

- Conduct focus groups/market research and use consumer usage data to drive product enhancements.

- Analyse business and support issues to identify trends and take corrective action accordingly

Team Management

- Hire the right talent for delivering the product strategy

- Develop and coach the team to take on higher responsibilities; identifying training needs and potential

- Set the KRAs for his/her team and conduct regular reviews with the team to assist them in strategizing and achieving the Key result Areas

- Drive cross functional teams and various project teams to deliver the strategy for the B2C business

Desired Skills

- Graduate/Post graduate. An MBA would be preferred

- Must have 10 -15 years in a related field with exposure to the online payments/transaction based platform

- Proven experience in owning and delivering successful consumer web product

- Strong alliance network with portals, service aggregators, mobile carriers, etc

- An experience in a start up will be an added advantage

Contact:- resume.infoserve@gmail.com