A Vice President (VP) of B2B Sales in the EdTech industry is a strategic leadership role responsible for driving sales growth by building and managing relationships with educational institutions, corporations, and other businesses.
Key Responsibilities:
1. Sales Strategy Development:
- Formulate and execute comprehensive B2B sales strategies aligned with company objectives.
- Identify and target potential markets and customer segments.
2. Revenue Growth:
- Achieve sales targets and ensure consistent revenue growth.
- Develop scalable processes for lead generation, client acquisition, and account management.
3. Team Leadership:
- Build, mentor, and lead a high-performing sales team.
- Establish KPIs, provide regular feedback, and ensure the team achieves its goals.
4. Customer Relationship Management:
- Foster strong relationships with key decision-makers in schools, colleges, corporate training departments, and other educational institutions.
- Collaborate with clients to understand their needs and offer tailored EdTech solutions.
5. Reporting & Analysis:
- Monitor sales performance and present reports to the executive team.
- Analyze market trends, competition, and client feedback to refine strategies.
Skills and Qualifications:
Experience:
- 12-15+ years in sales, with at least 5 years in a leadership role, preferably in EdTech or SaaS.
- Proven track record of driving revenue and scaling B2B sales operations.
- Strategic Thinking: Ability to develop long-term strategies for market penetration and growth.
- Leadership Skills: Strong capability to inspire and lead teams.
- Communication: Exceptional presentation and negotiation skills.
- Industry Knowledge: Deep understanding of the education and technology landscape, including trends, challenges, and opportunities.
- Analytical Skills: Proficiency in using data to make informed decisions and measure success.
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