VIBGYOR High - Chief Marketing Officer

Organization : Vibgyor High

Function : Marketing and Sales

Location : Mumbai

Primary Purpose : Be a lead catalyst and thought leader for organization's sales and marketing operations and drive the strategy from conceptualization to execution, thereby enabling the organization to expand its business with its existing as well as new customer base and realize its growth potential.

Key Accountabilities/Activities :

Primary Responsibility :

Sales and Marketing Strategy :

- Conceptualize an effective sales and marketing strategy encompassing all elements from lead generation, brand management, campaign execution - planning to closure entailing varied offerings of the organization.

- Map potential market segments in line with organizational competencies and conceptualize a Go to Market for the same.

- Conceptualize and implement an integrated marketing framework including all organizational USPs through chosen social media platforms.

- Map the ongoing lead generation processes and conceptualize strategy to augment the outcome.

- Effectively map and strategise the improvement road map for a 15% YOY improvement in customer conversions.

- Plan, design and lead individual school specific sales plan in line with integrated organizational sales strategy.

- Map the ongoing brand management process and conceptualize steps to optimize/augment its effectiveness.

- Design a process of opportunity classification and prioritization to maximize revenues from sales efforts.

- Strategize steps to leverage more out of current PR/Media alliances and steps to garner new alliances basis dynamic market environments.

- Create steps/interventions to induce and grow a dynamic environment that fosters and motivates high performance amongst sales and relationship teams.

Sales and Marketing Strategy Execution :

- Monitor and support vertical sales plans in line with organizational sales strategy.

- Create annual marketing budgets and optimize the same for all Sales & Marketing interventions.

- Effectively map all outcomes on sales and marketing spends.

- Execute the marketing strategy and lead the marking efforts through conferences, social media, SEO, web events and other on B to C field channels.

- Execute lead generation strategy to maximize qualified leads for respective schools.

- Track all ATL & BTL engagements and optimize efforts to maximize results for sales efforts.

- Effectively work with school Relationship teams to track opportunities rigorously and minimize any opportunity miss-outs.

- Work with corporate, B2B account management team and guide them to generate winning solutions.

- Augment Brand management efforts by guiding team on market segmentation and requisite brand strategy to drive higher qualified leads.

- Timely and effectively execute all elements branding/Media/PR/Advertizing plan of the organization to maximize yield from the spend.

Client Relationship Management

- Effectively achieve a 15% YOY increase in customer conversions via structuring the interface with customer pool through various direct and indirect means to understand their requirements and work with relationship teams to recommend solutions in line with organizational annual plans.

- Guide teams on managing lasting customer relationships pertaining to new and existing customer base.

- Work with academics and relationship teams to ensure timely resolution of customer concerns to sustain customer confidence in the brand.

- Drive a culture of creating customer delight in the relationship teams aimed at providing the customer with the best experience in every transaction.

Secondary Responsibility:

Sales Competency Enhancement:

- Augment the essential competencies in the team members by creating opportunities and integrated knowledge management framework using internal and external interventions.

- Inculcate consultative selling approach of school relationship teams enabling them to leverage existing parent/corporate/client relationships.

Work Relations :

Internal :

- All Department heads, Zonal sales leads, School relationship management team, and Marketing team, based out of corporate office.

- Interfacing with School Principals and coordinators and content management teams school specific marketing elements.

- Interfacing with internal web development teams of for all website and media management operational elements.

- Interfacing with Finance, Technology, HR for any people or any other operational issue/s.

External :

- Interface with potential and existing customers.

- Interface with external vendors/ SEO operators/ Content management/Web management/ PR and Brand management agencies for all elements pertaining to the execution of the sales and marketing strategy.

Qualification :

- MBA/MS in marketing or sales/Marketing management as a full time engagement course.

Span of Control :

- All Team Members in the marketing family will be functionally reporting in to this position.

Financial decision making:

- Procurement Decision: Applicable

- Reimbursement Decision: Applicable

Experience :

- 15 Yrs primarily in Business Development, Sales Management and Brand Management in Education Space.

Expected Competencies :

- Ability to work under pressure and meet deadlines.

- Communication and people skills.

- Self-starter, competitive, creative, direct, influential, persuasive and self-confident.