VIBGYOR Group Of Schools - Head - Marketing

We are seeking a highly experienced and strategic Head of Marketing to lead and execute comprehensive marketing initiatives, drive brand growth, and enhance customer engagement across digital and e-commerce platforms.

This role will be responsible for developing data-driven marketing strategies, strengthening brand identity, and leading a high-performing marketing team.

Key Responsibilities:

Strategic Planning & Brand Management:

- Design and implement marketing strategies aligned with overall business objectives.

- Oversee the development and maintenance of a strong, consistent brand identity across all channels.

- Ensure clear and effective brand messaging across digital platforms, social media, and e-commerce.

Digital Marketing & Customer Engagement:

- Drive customer acquisition and retention through SEO/SEM, content marketing, social media, email marketing, and performance marketing.

- Develop and execute strategies to improve online visibility, customer loyalty, and sales.

- Utilize data analytics, market research, and customer insights to optimize marketing efforts and maximize ROI.

E-Commerce & Product Marketing:

- Develop and execute strategies to enhance sales and performance on e-commerce marketplaces.

- Collaborate with product and sales teams to craft and execute effective product marketing plans.

- Ensure the successful launch of new products and features with data-backed marketing initiatives.

Leadership & Collaboration:

- Lead, mentor, and develop a high-performing marketing team.

- Work closely with Sales, Product Development, and Customer Support teams to align marketing efforts with business goals.

Budget & Performance Management:

- Effectively manage marketing budgets, ensuring optimal resource allocation.

- Conduct competitive analysis to identify market trends and opportunities.

- Establish KPIs and performance metrics, tracking and reporting results to the executive team.

Desired Skills & Qualifications:

- Master's degree in Marketing, Business, or a related field.

- 7+ years of marketing experience, with proven leadership in managing teams.

- Strong expertise in digital marketing, SEO/SEM, content marketing, performance marketing, and social media strategies.

- Experience with e-commerce platforms, online marketplaces, and data analytics.

- Basic proficiency in Photoshop.

- Exceptional strategic thinking, problem-solving, and decision-making skills.

- Excellent communication, negotiation, and presentation abilities