Our Story: VOOT is a digital video-on-demand streaming service from the house of Viacom18. With a content library of more than 45,000 hours across Viacom18's network content, content around content, and VOOT Originals, the platform caters to varying needs of discerning audiences across segments. Operating currently as an ad-supported service in India, VOOT has amassed over 100 million app downloads with over 50 million monthly active users. VOOT was awarded the coveted - Best App of 2016- title by Google Play and VOOT's Progressive Web App (PWA) product has won the IBC global innovation awards in 2017. VOOT continues to take the leadership mantel on innovation, across content, technology and marketing initiatives, aimed at providing an immersive experience to its users. Voot Kids, a learning and entertainment app for kids, is the new kid on the block from Viacom18. Catering to the digitally native kids- ecosystem, Voot Kids aims to offer diverse and multi-genre content across the watch, read, listen and learn segments. In addition to the world's most popular video content, there are bestselling e-books, audio stories &amp; games across 5 different skill domains, for a complete entertaining &amp; learning experience for your kids. What we are looking for: Someone who will be responsible for defining and owning the Voot Kids- growth and plan across all available levers including but not limited to performance marketing, ASO, conversion rate optimization, user lifecycle management and retention. What will you do? - Define and develop strategy and roadmap for all organic and inorganic user acquisition and retention activities for the platform. - Build the entire digital marketing stack including but not limited to SEM, Social, Programmatic, Affiliates, Push Notifications, Emailers and more. - Complete ownership of analytics to not only drive optimization of marketing campaigns but provide feedback to Tech and Product to improve and iterate the product and user experience. - Work with product and tech team to lay down integrations with requisite marketing tools and platforms. - Managing multiple agencies for all Digital Performance &amp; Impact channels and drive them to execute and deliver against platform goals and targets. - Identifying trends and insights from the reporting data and optimize spend and campaigns, based on insights and different business goals. - You- ll also be responsible for charting out a consumer journey and communication across all digital touch-points. - Eventually, Train, Nurture, and Manage the team and get the best from them. Enable them to grow and learn constantly. - Be aware of emerging technologies, be able to evaluate them and provide thought leadership and perspective for adoption where appropriate. - Conduct weekly reviews against Business Plan and initiates any in-season planning and corrective action to be taken; Send and discuss the required MIS reports with the business unit head. Skills, Qualifications and Experience: - Proven working experience in digital marketing of 4-6 years - Demonstrable experience leading and managing SEO/SEM, Facebook, display and programmatic campaigns. - Highly creative and experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate. - Solid knowledge of web and app analytics tools (e.g., Google Analytics/Mixpanel/Appsflyer/Tune/Singular) and has been deeply involved with product/tech team in setting these tools up. - Strong analytical skills and data-driven thinking Years of Experience: - 4+ years The Values that we live by and exemplify are: - Create Tomorrow - Stay Curious, Stay Fearless - Listen Deeply - Learn with Humility - Execute with Excellence

Mumbai

Viacom18 - Manager - Digital & Performance Marketing - Voot Kids Segment 

Viacom18 - Manager - Digital & Performance Marketing - Voot Kids Segment  ,Job Description for Viacom18 - Manager - Digital & Performance Marketing - Voot Kids Segment  in Viacom18 in  Mumbai for (4-8) years of experience. Apply Now!

Job Description for Viacom18 - Manager - Digital & Performance Marketing - Voot Kids Segment  in Viacom18 in  Mumbai for (4-8) years of experience. Apply Now!